Did you know Wal-Mart will match any price on food that is in an ad from another store. The only thing they will not honor is buy one get one free. It gets even better. I found out the other day Wal-Mart will also match the price on store brands. So if Kroger Brand Jelly is on sale for $1 a jar Wal-Mart will sell you the Wal-Mart brand for $1 a jar.